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See what's inside · Demand Discovery Toolkit

Inside the Demand Discovery Toolkit.

The real worksheets, filled in with a worked example, exactly as they arrive. Read them before you decide.

The worksheets

Four worksheets, filled in.

Each one populated with a worked example, so you can see the structure and how it is used. Click any page to read it full size.

DOCXSignal Extraction Worksheet — real audience listening, captured in their own words.
Signal Extraction Worksheet — real audience listening, captured in their own words.
DOCXPlatform Placement Map — objective first, then the shape it needs, then its home.
Platform Placement Map — objective first, then the shape it needs, then its home.
DOCXContent Atom Builder — a piece built straight from the signal.
Content Atom Builder — a piece built straight from the signal.
DOCXPlatform Adaptation Checklist — moving one piece to another platform, cleanly.
Platform Adaptation Checklist — moving one piece to another platform, cleanly.
From the guide

Inside the guide.

The thinking the worksheets put to work, in the guide's own pages.

PDFThe full contents — start to finish.
The full contents — start to finish.
PDFHow to run it: Listen, Build, Place, Adapt — one worksheet each.
How to run it: Listen, Build, Place, Adapt — one worksheet each.
PDFWorked scenarios — the loop on real situations.
Worked scenarios — the loop on real situations.
PDFEach worksheet, and the job it does.
Each worksheet, and the job it does.
What the guide covers

Every part, and the worksheet that runs it.

Listen — discover the demand

Read the signals your audience already gives, in their exact words. Paired with the Signal Extraction Worksheet.

Build — from the signal

Shape a piece that answers what you heard, instead of guessing. Paired with the Content Atom Builder.

Place — where it goes

Settle what each piece is for and where its home is. Paired with the Platform Placement Map.

Adapt — to each platform

Move a piece to the next platform without flattening it. Paired with the Platform Adaptation Checklist.

What's next?

How the guide and worksheets fit together

See how the four click into one system, then what you get.

How it fits together →
Preview, full size