Inside the Demand Discovery Toolkit.
The real worksheets, filled in with a worked example, exactly as they arrive. Read them before you decide.
Four worksheets, filled in.
Each one populated with a worked example, so you can see the structure and how it is used. Click any page to read it full size.




Inside the guide.
The thinking the worksheets put to work, in the guide's own pages.




Every part, and the worksheet that runs it.
Listen — discover the demand
Read the signals your audience already gives, in their exact words. Paired with the Signal Extraction Worksheet.
Build — from the signal
Shape a piece that answers what you heard, instead of guessing. Paired with the Content Atom Builder.
Place — where it goes
Settle what each piece is for and where its home is. Paired with the Platform Placement Map.
Adapt — to each platform
Move a piece to the next platform without flattening it. Paired with the Platform Adaptation Checklist.
How the guide and worksheets fit together
See how the four click into one system, then what you get.