The real worksheets, filled in with a worked example, exactly as they arrive. Read them before you decide.
The worksheets
Four worksheets, filled in.
Each one populated with a worked example, so you can see the structure and how it is used. Click any page to read it full size.
XLSXBuyer State Map — meet each buyer where they actually are.XLSXValue-Based Pricing Calculator — price by the result, not the hours.XLSXSales Flow Map — the five-stage flow, calm not pushy.XLSXObjection Handling — calibrated responses, ready before the call.
From the guide
Inside the guide.
The thinking the worksheets put to work, in the guide's own pages.
PDFThe guide opens on why value comes first.PDFPricing against the change the work creates.PDFA worked pricing example, in real figures.PDFLetting the value do the selling.
What the guide covers
Every part, and the worksheet that runs it.
Introduction
Why value comes first, and what changes once it is visible.
Part 1 — Buyer State Mapping
The five states of readiness, and the move that fits each. Paired with the Buyer State Map.
Part 2 — Pricing Architecture
Setting price against value rather than hours. Paired with the Value-Based Pricing Calculator.
Part 3 — Letting Value Do the Selling
Turning clear value into a grounded sales conversation. Paired with the Sales Flow Map and Objection Handling.
What's next?
How the guide and worksheets fit together
See how the four click into one system, then what you get.
